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Rob started his passion for lawn care before he was 10 years old when he would regularly help his grandfather tend to his yard in Jupiter, FL which got him involved with learning all about St. Augustine and Floratam grasses. His grandfather was also a headmaster at a local golf course and going on rounds with him drove home the interest and passion in overall lawn and grass maintenance. Today, he lives in Huntsville, AL, and focuses on helping lawn care companies on their marketing effort.